Sales has been revolutionized by technology and access to information. Buyers don’t use the same criteria to make their decision as they have in the past.

Sales teams can’t stand on product selling alone.

We can’t assume that the relationship will help us win the sale.

Gone are the days that we can ask customers “where are your bottlenecks?” or “what keeps you up at night”.

The value of a sales person still lies in the sales experience. We can help you transform your sales teams with an insight-based approach that inspires buyers with out of the box thinking and will differentiate you from the competition and ultimately win more deals.

We work with organizations across North America to design a customized course that coaches salespeople how to build stronger partnerships that lead to customer loyalty. Our approach outlines a simple, repeatable process that teaches sales people how to collaborate with customers beyond the sale to become a trusted advisor.

There are some really good sales training organizations out there, with really good training programs. We’ve found that they lack the personal touch, the customization. We’ve found that’s an essential ingredient because not all sales organizations are the same. We can’t all operate on the same solutions.